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HomeMy WebLinkAboutResolution No. 042-22 - Resolution - Evaluation of the Rochester Municipal Golf System RESOLUTION Accepting the Report from the National Golf Foundation and Approving Further Evaluation of the Rochester Municipal Golf System. WHEREAS, on March 16, 2020, City Council approved the proposal from the National Golf Foundation (NGF) to provide technical services related to the assessment of the City’s municipal golf program; and WHEREAS, after delays due to the Covid-19 pandemic, the NGF began their evaluation of the Rochester Municipal Golf System in August and September of 2021; and WHEREAS, on January 10, 2022, the NGF presented their report (available as an attachment in the City Council Agenda Packet dated February 7, 2022, under the Reports and Recommendation item titled Rochester Golf Evaluation Next Steps) of the Rochester Municipal Golf System at a joint Park Board and City Council meeting; and WHEREAS, the NGF identifies the target threshold for successful public golf courses as 4,000 golfers per 18-holes and has estimated there are only 1,242 golfers per 18-holes in the Rochester Metropolitan Statistical Area, well below the identified threshold; and WHEREAS, the NGF report finds that Rochester has a strong demand for golf, a competitive market, and an “over-supply of golf courses all competing around the same price-quality threshold.” Additionally, the report notes that “golf activity did reach a new high during the mini “golf boom” associated with the Covid-19 pandemic, the total income produced by this system is not sufficient to cover all expenses that are required to properly operate and maintain City golf courses,” and the future demand of golf is likely to fluctuate; and WHEREAS, the National Golf Foundation recommends the following: 1. Increase capital funding for improvements for key projects along with other improvements to broaden and enhance the golf experience. 2. Determine of the future of Soldiers Field Golf Course. 3. Implement technology improvements (point of sale, web, etc) and marketing. 4. Increase focus on new player development and beginner programs, especially with young adults. NOW, THEREFORE, BE IT RESOLVED, by the Common Council of the City of Rochester that the City Council accepts the report from the National Golf Foundation. BE IT FURTHER RESOLVED that the City will maintain the existing complement of courses with the current level of maintenance, capital, and operating funding until a plan for optimization is recommended by the Park Board and approved by Council. During this phase other adjustments in services throughout the Golf Division may need to be initiated to avoid budget deficits which may include, but are not limited to: closing all or a portion of Eastwood Club House due to deterioration or code compliance concerns; fee/pass modifications; or adjustments to playable areas due to drainage or other course condition issues. BE IT FURTHER RESOLVED that consistent with any master plan implementation for Soldiers Memorial Field Park, adjustments to portions of the Golf Course are likely needed to accommodate the anticipated expansion for aquatics and the construction of the long term planned trail along the west side of the Zumbro River extending south approximately from Memorial Parkway to 12thStreet. BE IT FURTHER RESOLVED that the Parks and Recreation Director will oversee the implementation of fee adjustments, program enhancements, and other low or no-cost recommendations of the NGF report. Changes will be phased at the beginning of the 2022 season. The Parks and Recreation Director will also review items in the NGF report that can be implemented. BE IT FURTHER RESOLVED by the Common Council of the City of Rochester that the Park Board will consider the following general options to recommend to Council: 1. Maintain existing complement of courses and develop a strategy to fund the recommended $722,500 per year to support the Capital Improvement Projects and the appropriate level of annual operating support, as well as the cost of additional operations needed (e.g. maintenance staffing, marketing, other service level enhancements) to maintain the complement of courses and better preserve the value of new investment in an improved system. 2. Optimize the Rochester Municipal Golf System by repositioning a course and a) evaluate the opportunities and challenges associated with repositioning each, and b) identify high-level future uses for each, and c) assess the long-term financial impact associated with maintaining or repositioning each. 3. Maintain the existing complement of courses with the current level of funding and identify service and user experience reductions needed over time. BE IT FINALLY RESOLVED that the options listed in the previous clause will be informed by a community engagement strategy that will be informed by a community engagement strategy that will seek out user and community appetites for investment and optimization through the use of a statistically significant survey and a multi-pronged approach to informing residents of the current market conditions for golf. PASSED AND ADOPTED BY THE COMMON COUNCIL OF THE CITY OF ROCHESTER, MINNESOTA, THIS __________ DAY OF _______________, 2022. ___________________________________ PRESIDENT OF SAID COMMON COUNCIL ATTEST: __________________________ CITY CLERK APPROVED THIS _____ DAY OF ______________________, 2022. ___________________________________ MAYOR OF SAID CITY (Seal of the City of Rochester, Minnesota)