Loading...
HomeMy WebLinkAbout2/6/2020 DMCC Board of Directors Meeting - PresentationDMCC Board Meeting February 6, 2020 Metrics 7 DMC Funded Projects 2019 Marketing and Communications Recap Marketing timeline 2018: Focus on investor/developers and life science companies to generate leads and get on the consideration list 2017: First full year of marketing –build brand awareness; increase dmc.mn traffic © 2018 CCF© 2019 CCF 2019: Maintain awareness; apply learnings from 2018 hyper-targeting test to increase quality and quantity of impressions Dynamic Digital Campaign = Hyper Targeting Investor/developers Life sciences ©2019 CCF 4 Geofencing ©2019 CCF 5 Make it easy when they’re looking for you. Paid Search Connect with the next-generation business leaders locally, regionally and nationally who are focused on innovation and where it is happening: investors/developers, life science companies and entrepreneurs in Minneapolis, Wisconsin, Chicago, Colorado and Boston. AmericanInno Connect with younger local/regional/national thought leaders: investors/developers, life science and entrepreneurs. Podcasts Podcasts: Corner Office, Make Me Smart, Marketplace Tech Results +34% website traffic v. 2018 KPI: 20,000- 30,000 web sessions per quarter 2019 performance against KPI: 30,215 average quarterly sessions Results Results Results In The News –Regional Coverage Construction Dive National Trade Publication Finance & Commerce Innovation Panel National Speakers Platform Events DMC Rochester Real Estate and Developer Summit Investor & Innovator Forum ©2020 CCF 1 7 Awareness. Credibility. Momentum. Investors and Developers Life Science Companies Digital Health Market Entrepreneurs Retail, Dining & Entertainment 2020 Thank You WMBE Metrics Current Targeted Business (WMBE) and Workforce Participation Goals and Results Current Targeted Business (WMBE) and Workforce Participation Goals and Results Next Steps: •Develop Future Goals •Develop Supporting Workplan Heart of the City 2016 2017 2018 2019 2020 2021 2022 Schematic Design ………………… Final Design ……………………………………………………………. Construction Bid ……………………………………………………………………………………….. Construction …………………………………………………………………………………………………………. Project Timeline We Are Here 2020 Construction Update •Project continues to move forward •Evaluate and modify construction budget •Business Forward Strategy impact Business Forward Strategy •Minimizes construction disruption by focusing on: •Accessibility & Safety •Communications •Activation & Programming Chateau Theatre Update •Current Exhibit: The Magical History Tour l A Beatles Memorabilia Exhibition. •Anticipated Exhibit: Digital Me •Economic Impact Analysis: Pending Transportation Mode Shift –Reducing Single Occupancy Vehicles Today 35,250 Daily Commuters 2040 Target 62,400 Daily Commuters Mobility Update •Carshare Program –Hourcar •Bike-Share Program •Lime Scooter Pilot •Autonomous Vehicle Pilot •Transportation Management Association (TMA) •City Loop •Street Improvements 2019 Nov 2020 Boundary Modification Circulator Branding FTA 2020 Transit Circulator Timeline 2021 Jan Mar May July Sep Nov Transit Villages ROCOG Update Engineering, Environmental & Historical Evaluations Draft Prep Small Starts App Site Plans & Terms Operations Agreement TOD Grant Open Houses Discovery Square Two Action Requested DMC support for Discovery Square Two in the amount of $7.3 million, further advancing its priority of the Discovery Square initiative. Discovery Square Vision •16 Blocks •Live, Work, Play •High Priority Progress + Success Housing Retail / Restaurants ChildcareUMR New Businesses Programming What’s Coming •Discovery Walk •Kellen Building •324 Apartments •Mayo Clinic Parking Ramp •Discovery Square Two What We Heard Parking Considerations Outcomes On Site Parking Off Site Parking TIF Pace Financing Equity Position Loan Market Studies Momentum Board Priority Off Site Parking TIF with look-back provision Collaborative Solution enabling 2020 commencement Finance Options Urgency/Priority Discovery Square Two Project Details ➢Approx. 117,000 rentable square feet ➢5 story Life Science building ➢Includes: lab, office, collaborative and public gathering, link to One Discovery Square ➢Signature addition to Discovery Square ➢Continue momentum for future life science / technology economy in Rochester ➢Energy and sustainability standards Discovery Square Two Project Analysis ➢Eligible public infrastructure-$14M ➢Eg ▪Environmental Remediation ▪Extraordinary costs to accommodate future lab development ▪Public access and physical transparency ▪Community collaboration and convening space ➢Project investment $44.8M ➢Property tax increase from $23,758 to $1M per year ➢Approx. 500 permanent jobs created ➢Approx. 800 short-term jobs Evaluation Criteria ✓DMC Vision, Goals and Objectives ✓Development Plan ✓Financial Viability ✓Adopted Strategies, Phasing and Capital Improvement Planning ✓Targeted Business Enterprise Strategies ✓Economic-Fiscal Goals and Objectives ✓Other Project Policy Considerations Action Requested •Total Support Requested: $8.2 -$11.5 million •Support Recommended: $7.3 million (with “look-back” provision) DMC Development Plan Five Year Update May 2020 Timeline January 2020 DMCC Meeting Collaborative Meeting CC + County Bd.Update DMCC Meeting CC + County Bd Update CC + County Bd Update DMCC Meeting CC + County Bd. Update CC adoption of plan September 2020 DMCC Meeting CC + County Bd.Update Update to July 2019 Interview group 2020 workplan and budget approved by DMCC &CC.…….... Plan Update……………………………………………………………………………………………. DMCC reviews plan & submits to City.……………………………………………..…………………………..………….. City public comment period and plan adoption………………………………………………………………………..…… DMCC adoption of plan..……………………………………………………………………………………………………………………………………..………. July 2019 Oct.-Nov. 2019 Update Scoping………………………………………. Stakeholder & partner interviews Assessment of current development plan Cataloging of subsequent local implementation plans Review of other contemporary planning examples Work Groups •Leadership (DMCC Exec Committee): •R.T. Rybak, Chair, DMC Corp. board of directors •Mayor Kim Norton, Vice Chair, DMC Corp. board of directors •Paul Williams, Secretary, DMC Corp. board of directors •Commissioner Jim Bier, Treasurer, DMC Corp. board of directors •Strategic Advisory: •DMC: Lisa Clarke •City of Rochester: Steve Rymer •Olmsted County: Heidi Welsch •Mayo Clinic: Jeff Bolton •Technical (Subject Matter Experts from): •DMC •City of Rochester •Olmsted County •Mayo Clinic DMC EDA Update •District Energy System Evaluation •Discovery Walk •Downtown Government Facilities Sustainability Update •Next Steps •Update at May DMCC Board Meeting DMCC Board Meeting February 6, 2020