HomeMy WebLinkAbout2/3/2021 DMCC Board of Directors Meeting - PresentationDMC Corporation Board Meeting
February 3, 2021
Public Comment
Chair’s Report
Consent Agenda
Annual Report to the Legislature
Report to the MN State Legislature
•Required by DMC State Statute
•Approved and signed by DMC Corp. and City of Rochester
•Recipients include State legislative leaders, State
commissioners, City and County officials
•Summarizes DMC’s progress and public investments
DMC Metrics:Targeted Business and Workforce Participation
Targets and Current Performance
Some Steps to Reach Goals
Equitable Economic Development
1.Community Co-Design:Pilot to Business Approach
2.Community Partnerships: Broaden collaboration across
public, private and non-profits on equity initiatives
3.Housing:Realize downtown housing targets for affordability
and ownership
4.Community Listening:Implement take-aways from novel
engagement processes to all projects
Priorities
•Heart of the City
•Discovery Square
•Transportation
•Private Projects
Heart of the City
Heart of the City
•Progress
–Business Forward
Strategy
–Construction
Schedule
•Next Steps
–Working Issues
–Inaugural Year
Heart of the City: Business Forward Strategy
•Construction teams continue to work
–Sidewalks
–Sewer Access
–Tree -boxes
•Commitment to putting businesses first
–Micro-phasing, Communications, Programming
–Continue to "pivot" and build new strategies
due to COVID 19
Weekly Communications -Zoom Mtgs &
Newsletters: project partners, community
organizations, business and land owners
1
2 3
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Heart of the City: Current Status, Schedule
-34 days
-27 days
-80 days
-36 days
On Time
Heart of the City: Working Issues
•Working Issues:
–Winter Weather
–Ann Hamilton
Art Installation
–Rafael Lozano-Hemmer
Art/Catenary Light
Fabrication and Installation
•Solutions:
–Schedule
–Programming
Heart of the City: Inaugural Year Strategy
•A focus on creating a welcoming Peace Plaza environment for
community members and visitors to the newly renovated Peace
Plaza
•Build this strategy together with community partners
–A special focus on building inclusive public spaces
•Activate the plaza with passive and active programming
–Passive: scavenger hunt, information QR codes about design, interactive design
–Active: music, live art, family programming
PEACE PLAZA UPDATES
Discovery Square
Discovery Square -Progress
•Economic Development-Business recruitment activities continue,
now include standing meeting with Mayo Clinic stakeholders for
lead generation.
•Residential and Retail –Multiple developments now complete
•Discovery Square 2-Construction underway, anticipate late Q1/’22
completion.
•One Discovery Square-Now 97% leased, with proposals out for
remaining space.
Organizations –Then and Now
Organizations –Then and Now
The Residence At
Discovery Square
Discovery Square –Next Steps
•Economic Development -Continue business recruitment
•New Construction -Mayo Clinic’s Kellen research building; new parking
structure being contemplated
•Entrepreneurship -Launch collaboration to support startup businesses in
any economic sector
–Builds on already existing efforts of collaborators, but in a unified way
–Create/build resources for business expertise, educational programming, space
and specialty equipment, and necessary support services
–Financial model being developed
–Collaborators: Collider, DMC, RAEDI, Mayo Clinic, and Medical Alley Association
Discovery Walk –The New Public Realm
The AspirationThe Reality The Design
Discovery Walk –Arts & Community Input
Community Co-DesignersCommunity Artists
Discovery Walk -Progress
•Construction Documents –75% complete
•Underground Utilities –Highly complex, multiple organizations working
out the design, details and scheduling
•Additional Features from Community –snow melt, weather shelters and
Soldiers Field extension; design and budgets being developed
•Operations & Maintenance -City staff developing plan and budget
•Public Art –Artist concepts are being integrated into the design
documents
•Business Forward –Strategy development underway, with stakeholder
input
Discovery Walk –Fly By
Discovery Walk –Evolution
•Deferment on 300 block gathering space
•Base project budget
•Potential project considerations
Discovery Walk –300 Block Gathering Space
•Gathering space extended beyond the public right of way onto
Mayo Clinic property.
•We will defer development of that space to coincide with future
Mayo Clinic development of the full block.
Discovery Walk –Base Project Budget
Approved Project Budget (2019): $16.80M $0
Current Project Estimate (2021):$17.24M $1.6M
Difference:+$440K +1.6M
Estimates Core Project Contingency
Discovery Walk –Potential Considerations
In discussions with community, three considerations
emerged as potential additions to the project
•Weather Structures: ~$800K
•Snowmelt System: ~$2.2M
•Soldiers Field: ~$3.0M
Weather Structure
Soldiers Field Extension
Discovery Walk –The New Public Realm
The AspirationThe Reality The Design
Transportation Experience
Context: Mobility
FUTURE GROWTH + FIXED STREET NETWORK = POOR DOWNTOWN EXPERIENCE
•For drivers
•For downtown neighborhoods
•For pedestrians
Projected traffic experience
Street capacity in 2040 without commute changesStreet capacity today
Many arrows in the quiver
•Rochester Rapid Transit (BRT)
•Carshare Program –Hourcar
•Bike -Share Program
•Lime Scooter
•Autonomous Vehicle Pilot
•Transportation Management Association (TMA)
•City Loop
•Street Improvements
Rochester Rapid Transit
GOAL :
To deliver a transportation experience
equal or better to a single occupant
vehicle experience
How?
Co-Design: Bringing in Lived Experience
•Co-designers: ten diverse, representative
Rochester residents.
•Meet with project staff and community
members to advance station design.
•Influence of co-design input:
•Emphasis on ensuring accessibility to
achieve equity.
•Prioritization of station amenities and bus
features.
•Refinement of design approach.
•Formation of Saint Marys Transit Center
vision.
Co-design meeting, January 12
Bus Rapid Transit Experience
Preferred Features
Level boarding (Omaha BRT)
Electric bus charging
(New Flyer)
Real-time arrival signage
ORBT on -board real-time signage
In-seat Charging
International Inspiration
Glider bus, Belfast, Ireland (Albert Bridge | Geograph.ie)
TransMilenio (Bogota, Colombia)
Tokyo BRT
Trackless Tram (Zhuzhou, China)
Station Shelter and Platform Features
BRT to meet Rochester’s Needs
Frequent, all-day service.
Comfort enhanced by shelter, lighting,
and heat.
Safety improved by lighting,
emergency phones, and cameras.
Boarding made easier by off-board
fare payment, all-door boarding, and
level boarding.
Kiosks provide important rider
information.
Dedicated transit lanes and signal
priority improve travel speed and
reliability.
A better experience for people, with more housing opportunities on transit
Rochester Rapid Transit and Economic Development
A better experience for people, with more housing opportunities on transit
Project Timeline
Project Timeline
Private Development Updates
Bryk ApartmentsProject
PROJECT DETAILS
•Mixed-use apartment building
•180 workforce housing apartments with a mixed AMI ranging
at 50%, 60% and 80% rental levels
•Commercial Space-8,000 SF
•Location in the DMC and TOD Districts
•Pursuing Green Communities Certification
First
Ave
Flats
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NEXT STEPS
•Continue to work with Bryk Team to complete project review
and prepare financial support recommendation
•Targeting mid-February for financial support recommendation
Marketing and Communications Update
Life Science Companies
Investors & Developers
Keeping our foot on the gas Future forward
Entrepreneurs/Start ups Digital Health
Consideration: Retail, Dining
and Entertainment
2020 Audience and Prioritization
Continue with hyper-targeted digital
campaign
Sample Digital Ads
COVID=PIVOT
ROAD TO RECOVERY
Webinar Series
Support comes from
Rochester's Destination
Medical Center; hosting
'Road to Recovery' webinar
series April 27 –May 1
featuring leaders from retail,
commercial, transportation
and hospitality discussing
business preparations for
post pandemic
realities.More at dmc dot
mn.
Road to Recovery
webinar stats
•Geography: Rochester
–30%, Minnesota
(outside of Rochester)
–60%, Outside of
Minnesota –10%
•Average attendance:
203
•Most viewed:
Construction Safety in
a COVID-19
Environment (354
attendees)
DMC Annual Program
538 YouTube Views, 406 Facebook
Views
VOX Partnership: National Media Platform
Aligns with life science, digital health and entrepreneur/startup
audiences; testing downloadable content
AmericanInno Partnership: Third Party Editorial
Content
Target Markets: Minnesota, Chicago, DC and Austin, TX
Urban Evolution: A podcast about harnessing creativity and
innovation to transform communities
695 interactions since
mid-December: 443
downloads; 252 YouTube
views; top visited web
page since Dec. 17
launch.
High Traffic
Low Traffic
High Engagement
2020 Website Traffic •79% traffic
beyond
Rochester
•61% traffic
beyond
Minnesota
•Discovery
Square and
Investors and
Developers
still rank high
for top pages
visited
Life Science Companies
Keeping our foot on the gas Future forward
Digital Health
Entrepreneurs/Start ups
Retail, Dining
and
Entertainment
2021 Audience Evolution and Prioritization
Continue to move down the
sales funnel; key performance
indicators will shift to
engagement, actions and
leads
“Many business leaders and
workers are eager to return
to the office. But a growing
number of companies have
decided to shift permanently
to remote work, decisions
that will ripple through
lifestyles, real estate and the
shape of communities.”
-StarTribune, 1.30.21
Richard Florida, renowned urbanist and thought
leader
“Communities are now
competing for people
and remote workers, not
just businesses.”
“People used to move to
cities for jobs…now
people will move to
cities for amenities.”
“In the post-pandemic
world, when the pause
button comes off, we’re
going to see this
acceleration in a big
way.”
The Future of Cities Virtual Event
1.28.21
“Rochester has a great opportunity
to be a global magnet for people
who may have no business
connections to Rochester but
simply want to live there because
of its assets.”
“If you can live and work anywhere,
why not live next to the world’s
best hospital.”
Life Science Companies
Keeping our foot on the gas Future forward
Digital Health
Entrepreneurs/Start ups
Retail, Dining
and
Entertainment
2021 Evolution and Prioritization
Continue to move down the
sales funnel; key performance
indicators will shift to
engagement, actions and
leads
Work from Anywhere
THANK YOU